The project involved art direction across different touchpoints, from communication materials and promotional assets to the visual development of scenography, decorations, electric trios and the full atmosphere of the events. At Parque Skol, the challenge was to create a vibrant and highly shareable environment that connected Carnival, summer and brand experience through a playful visual language. For the Bloco Skol with Calvin Harris, the work focused on bringing Skol’s iconic energy to one of São Paulo’s biggest Carnival moments, applying the brand’s identity to large-scale street structures, trio elétrico design and the overall visual presence of the block on Avenida Paulista and the Consolação circuit.
