For this project, we developed creative directions for the launch event of the Spaten x Singa collaboration, exploring the meeting point between Spaten’s historical legacy and Singa’s modern cultural influence. While Spaten brings tradition, authenticity and strength rooted in its German heritage and its connection to bars and rings in Brazil, Singa introduces a fresh perspective shaped by fashion, lifestyle and the growing popularity of boxing as a cultural movement. The concept was built around the contrast between tradition and modernity, creating an experience that celebrates sophistication, legitimacy and community both online and offline.
MOODBOARD
ART DIRECTION
